Design thinking is a structured approach some designers use to generate and develop ideas, products, and innovations.
Its a process to guide the development of new consumer products applied often by non-designers, to business (including big companies like Apple, as well as social entrepreneurs like for example the d.light company and many others over here in Bilbao.
Design thinking is empathic and human-centered, action-driven, multi-disciplinary, collaborative, and conversational and takes physical space seriously. The stages of design thinking are laid out like this: Empathize (or observe), Define (or interpret), Ideate (or brainstorm), Prototype (or experiment), and Test (then improve).
What I enjoy profoundly about design thinking is that focuses on a process and serendipitous connection-making rather than on innate creative intelligence; Warren Berger on Glimmer express it as “The best designers seem to have a natural eye for spotting patterns and discerning possible relationships between things that most of us view as being separate and unrelated. Once they see a possible relationship, they work to make the pieces fit”
I love the way Bruce Mau uses design thinking to help a community group in Sudbury [USA] to uncover hidden assets and reimagine itself for the 21st century. He explains the process very clearly with simple and profound examples in the video.
So, if you are interested in watching a short video and if you’re more interested in reading, here I leave you some resources book form: